by Amanda Ellis | Mar 5, 2024 | Blog, Ski Industry News
Ah, the thrill of the slopes! There’s nothing quite like the rush of wind in your face as you glide down a snowy mountain. But let’s face it, not all of us were born with the grace and finesse of a professional skier. Some of us are a bit more wobbly, a...
by Amanda Ellis | Feb 27, 2024 | Blog, Ski Industry News
Fear is a natural and instinctual response that serves to protect us from perceived threats, and it’s particularly prevalent on the ski slopes. Fear often arises from a perceived lack of control or the anticipation of failure, leading skiers to doubt their...
by Dan Giesin | Feb 21, 2024 | Beginner, Blog, Expert, Intermediate, Ski Industry News, Ski Resort Marketing
A little more than 75 years ago, Everett Kircher went from selling cars to selling lift tickets when he carved out a little ski hill in the northern part of Michigan’s Lower Peninsula and dubbed it Boyne Mountain. From that simple beginning, Kirchner and his family...
by Amanda Ellis | Feb 20, 2024 | Blog, Ski Industry News
From the majestic peaks of the Canadian Rockies to the quaint alpine villages of the Swiss Alps, the world is speckled with resorts that offer not only exceptional skiing but also breathtaking scenery. Whether you’re an avid skier, an outdoor photographer, or...
by Dan Giesin | Feb 14, 2024 | Beginner, Blog, Expert, Intermediate, Ski Industry News, Ski Resort Marketing
There is little argument that the Lake Tahoe region is one of the finest winter playgrounds in North America. Ringed by massive peaks that receive copious amounts of snow — up to and sometimes beyond 400 inches on an annual average — Lake Tahoe is well situated for a...
by Amanda Ellis | Feb 13, 2024 | Blog, Ski Industry News
Ever went skiing without the proper gear? It’s like trying to conquer a black diamond run in snowshoes – you’ll end up floundering in the powder and longing for the comfort of a cozy lodge. From staying warm and comfortable to ensuring safety, having the...